According to Gary Vaynerchuk, We do not decide what is quality, the market does. Respect the market and the results will play out. Now, without great quality, and great marketing, of course, there are no great results, and where there are no great results, there is no winning. Nigeria with a population of over 200 million people, what we have is a phenomenal potential market for whatever product or service we develop or come up with for delivery to the market.
The phrase, "whatever product or service," must not be taken out of context. You have to know that whatever product or service you develop or promote has to appeal to a certain audience or group of people who should be able to act on their appeal through patronage. How this will happen is your responsibility.
You may need to set informed goals based on the data and statistics that are available to you. While accurate data is extremely important, you may have an initial problem of acquiring same if you operate in a clime with poor record keeping culture.
This is where personal efforts of constantly seeking value through the service you render, engaging in your space and sharing, comes in. You have to track your activities to ensure that what you have is reliable enough to plan with and build on.
This mindset will help you take your time, especially as you patiently and diligently work to earn envisioned outcomes. It will take time, but it will be achieved. You have to trust the process. During the process you are building competencies and character to manage your success with.
You do need accurate data. Accurate data is information, not knowledge. Data operates on specificity. You need data from different but specific sources: potential buyers, actual buyers, your self-worth, your product, or service potential, tested and not tested variables and more. You have to keep working at and updating this information base.
Regardless of the low purchasing power due to the per capita, low earning and purchasing power, you will still find your niche. One thing you have to constantly push for is excellence in every process of your chain and delivery. The crave for proficiency is the hunger that you must never negotiate downwards.
You cannot cease from being hungry and you have to feed your hunger as often as you can because it is the nurturing of your hunger that will yield you great outcomes.
You may not gain focus or go far without goals. Goals have to be based on the data you have acquired. The reason your hunger has to be directed at specific taste is that it will support your goals which are not many things.
One audacious goal in the form of a definite chief aim is often long-term and it will have smaller goals of short and medium terms.
Focus is not something you want to negotiate downwards. As much as possible you must avoid distractions from your goals unless, of course, if they may lead you somewhere connected to your goal.
The skill of continuous learning is a huge treasure you have to take with you. This works with an open mind. With an open mind you are able to ask harmless questions, engage with people of different views and opinions from your own, mine information that are constantly changing and using the value of adaptability to ensure that shift is happening as you go.
This journey is actually of transformation. You are not the same person who started the journey. You have added so much to yourself through practical engagements that rewire your brain and tweak your mindset. During the period, the people you have met have helped to shape your thinking.
This is why the question of attraction is a valid one. You attract who you are based on what is within you, based on your thirsts, based on your desires, and based on the desires that you sculpted into goals. These make room for the people that come into your space. Outside this, though others may rear their heads, a compelling desire will only be able to maintain the ones that are germane to your compelling vision.
As a deep and consummate productive thinker, you are driven by personal core values which are the principles you operate your life by. These principles are the software that run your life each day. You must ensure that you share your thoughts which are fuelled by the values you live. These attract people to you.
You build your network based on this. A network built on deep-seated thoughts and shared values can be harnessed for collaboration and partnership. You will need this as you grow.
You do need the right attitude to support yourself in the great endeavour of your personal accomplishment. No matter what other qualities you have, you must constantly shore up your positive attitude. Bathing soaps and robbing special oils on your skin will not support a negative attitude. It is an intrinsic thing.
