Each time it becomes clear that you have to engage in an activity, especially an audacious one, it means you have connected with the purpose of that activity.

Knowing the why is a great and huge step towards unveiling the value locked within and the value it would serve in the space.

This means narrowing it down to the specifics of problem-identification, trouble-shooting, identifying beneficiaries, the process of reaching same and the rest of it. That entrenches you in the concept of value chain.

Value chain is a total process and concept that takes an idea from conception to completion. This means idea to innovation and the marketing of same.

"Mr Joseph Ayeni's book is a well researched compendium that addresses several, but salient subjects that can significantly enhance human dignity, success and fulfilment."
David Imhonopi
PhD. Covenant University, Ota,
Ogun State, Nigeria.

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